Online Product Catalog - Horton Mfg.

Horton's products (fan drives and fan blades for large diesel trucks) are organized around four primary categories--applications, dimensions, repair options, and cross references with similar parts manufactured by competitors. Originally, search results would yield a series of links that would be difficult for even Horton employees to decipher. I devised a new way to organize search results in which, instead of a laundry list of links, users would get an aesthetically-pleasing standard list of the four categories they would be most interested in. Users (mainly mechanics spread across the US) didn't need to be presented with a confusing list of links that meant nothing; they simply wanted to find out one of four types of information about their Horton product. The revised scheme is shown below.

Compare this to how search results were originally displayed:

The redesign was implemented to the fan drive "search results" page, the single-most used portion of the site. These changes can be seen here.